Planning and Management of Media Establishments

Who Should Attend?

• Managers and supervisors in media institutions.
• Graduates and students specializing in the field of media and communication.
• Professionals in public relations and marketing.
• Journalists and editors.
• Entrepreneurs in the field of media.
• Those interested in entering the media field.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• Basic knowledge about media and communication theories, and the historical development of the media.
• Strategic planning and operations management skills in media institutions.
• Understanding media ethics and the social and legal responsibilities of media organizations.
• The skills necessary to manage financial and human resources in the media environment.
• Analyze and discuss case studies to understand the challenges and opportunities in the media sector.
• Encouraging innovation and critical thinking in the face of technological and market changes in the media industry.